Thank you for visiting NightOwl Projects’ REALTOR© information page. NightOwl Projects is owned and run by two current Tucson Association of REALTORS© members, Stephen & Heather Woodall of Stone Canyon Properties, Inc. As local REALTORS© we understand many of the unique challenges facing real estate profesionals, especially in today’s market, and also realize the opportunities available by properly implementing personal websites as part of your marketing strategy. The reality of today’s clients is they are more internet driven than ever before. Having a strong website presence has become practically a necessity in developing your business and there is tremendous potential to solidify your position as a property expert through your web presence. Another enormous benefit of having your own personalized website is maintaining continuity in your email address and website, even if you change companies. Rest assured that your former clients will easily be able to find you for their future business and referrals when you have your own website and professional email address.
Our understanding of the industry provides exceptional benefits to you by delivering a more focused product and with quick turnaround times. We also understand the budgetary constraints that are a reality for REALTORS©. Therefore, NightOwl offers competitive pricing for REALTORS© and can frequently offer flexible terms. Our goal is to build lasting relationships with our customers and solidify our reputation amongst the real estate community. We are very approachable and available to consult with you at no charge to discuss your specific needs and marketing strategies. NightOwl Projects takes great pride in catering to the local small business community and even more so in partnering with our fellow REALTORS©.
Website development is at the forefront of NightOwl’s services to our fellow REALTORS© but we also offer a variety of other programs such as print advertising design, business card layouts, listing photography images, and video design. Please explore all the REALTOR© Services offered by NightOwl Projects below:
Websites & REALTORS©
The first question asked by most any REALTOR© is how can I generate leads and traffic from my website and achieve a high ranking on Google searches? The bottom line answer to this question is that having a personal website can help generate leads and traffic but nearly always in conjunction with other marketing efforts, whether that be direct mail, personal contact, print campaigns, or even advertising your site on an automobile. Generating clients from a website alone is possible, but takes substantial time, money, and continual effort. Larger brokerage firms are much better positioned usually to generate these types of leads by having a developed brand and stronger traffic to their sites.
What about Google searches you’re thinking. How can I get my website displayed first when someone searches for “Tucson Realtor” or some other similar term? I’m sure you’ve received all sorts of marketing email from companies proclaiming they can achieve these results and drastically improve your SEO (Search Engine Optimization) rankings by contracting with them. Realistically this just isn’t feasible to proclaim as there can only be one #1 ranking, and one #2 ranking, and how many REALTORS© are all vying for that same result with the top searches. What NightOwl Projects can offer is an SEO optimized website and tools to help improve your SEO rankings, but we’ll stop short of overselling a guaranteed #1 Google ranking for “Tucson Realtor”. Achieving high search results rankings is best accomplished by focusing on a niche market, or other marketing strategy that distinguishes your brand from the average real estate agent.
